Instinctif Partners will help raise the business’ profile through a range of brand building and strategic positioning initiatives, alongside a stakeholder engagement programme to support the business as it continues to grow.
Partner Nick Woods leads the Instinctif team with corporate PR support from Jordan Campbell, Louis Auty and Lewis Hill. Public policy activity will be led by Sarah Fetherston-Dilke with support from Tom Bradley.
Tony Duggan, chief executive at Crossflow Payments, said: “We wanted to find a corporate PR and public policy adviser that had the deep sector knowledge to support us and a strong track record in working with high-growth companies challenging traditional business models.
“Instinctif ticked all the boxes and we’ve already made significant progress in developing an integrated communications programme to help us achieve our commercial objectives.”
Woods added: “We are delighted to have been appointed by Crossflow Payments.”