Your bitesize update on the best PR opinion, interviews, events and insights on Gorkana News this week:
Event: Media briefing with The Independent
Editor Christian Broughton and MD, digital at ESI Media, Zach Leonard, told Gorkana‘s briefing event this week how the digital-only title has changed culturally, seen success across social platforms and how it is growing its global audience.
Opinion: Influencer Marketing – it’s a case of PR evolving
Last month, Good Relations’ Joe Friel revealed his top tips for PRs when approaching influencers for brand partnerships. Hannah Lynch, senior account director at Alfred, now argues that it isn’t just the approach that PRs should be thinking about – its the ideas and concepts, the core of what PR has to offer, that will lead to influencer marketing success.
Interview: 60 Seconds with Buzzoole MD Victoria Luck
Victoria Luck, UK MD of Naples-born influencer marketing platform Buzzoole, talks to Gorkana about moving from international advertising at Hearst Magazines into influencer marketing, why PR and media are merging and which brand she thinks has nailed its Christmas campaign this year.
Insight: Clear objectives are key to PR mentoring success
Mentors can be the external guiding hand that helps many meet a professional or personal challenge and develop their careers. But what’s the best way to find the support you need and take that extra step? Mentors from Women in PR, CharityComms, The Suzy Ferguson Spirit Award and NSPCC discuss.
Opinion: Is PR a science or an art?
The rise of data has certainly helped PRs get messaging to the right people, in the right place, at the right time, says Splendid Communications’ head of performance, Gavin Taylor. But, he argues, instinct and intuition still have a role to play when creating stories that can really travel.
PR Case Study: B2B Case Study: GenMobile
WE Communications and Aruba used a research-based campaign to make the benefits of networking technology clear to a wider business audience. The GenMobile campaign focused on amplifying the advantages of flexible working, mobile devices and maintaining good security practice.