The campaign follows the rebrand of ILM, a City & Guilds Group business, which provides leadership qualifications in the UK.
firstlight will deliver a series of creative campaigns for ILM over the coming year.
Lara van den Bogaard, communications manager at ILM, said: “The team at firstlight demonstrated that they understood our challenges and presented a creative solution to a complex brief. We are looking forward to working together.”
Paul Davies, founder and managing director at firstlight, added: “This is a really exciting time for ILM. We’re really proud to be working with such a prestigious organisation at such a pivotal chapter in its journey.”