The new product will enable individual employees to be a part of their company’s wider communications strategy through advocacy on social channels.
Michael Brito, SVP at LEWIS, said: “The purchase funnel is no longer linear. It’s cyclical, dynamic and unpredictable. Consumers and decision-makers look to industry peers before investing in technology products and services. Employees have the opportunity to engage in conversations and influence these purchasing decisions early on.”
Russ Fradin, co-founder and CEO of Dynamic Signal, the technology partner which powers Employee Activate, added: “By now, the value of employee advocacy is well-known and well-documented. Leading brands understand that effectively communicating with employees results in a productive, deeply connected workforce of brand storytellers. The only question is how to roll these things out strategically — and that’s what makes programmes like Employee Activate deliver real business value.”
Employee Activate is the latest addition to LEWIS’ collection of products, which include Observa, a suite of analytical solutions. The agency’s integrated offering includes public relations, marketing, content, digital, research and advertising.
Brito added: “You cannot expect, nor should you want, your employees to just ‘share’ branded content from your company Facebook or LinkedIn page. From a content perspective it’s critical to train your employees to be storytellers and build a content plan for them that is more human, yet aligned to the larger brand narrative.”