Harvest Fund Management hires Peregrine Communications

Chinese asset management firm Harvest Fund Management has hired Peregrine Communications to help build its brand with international investors.

Anthony Payne 1

Anthony Payne

Peregrine’s remit includes strategy, design, messaging, media relations, thought leadership, digital media and events.

Ashley Dale, chief business development officer and chief marketing officer at Harvest, said: “We are delighted to be working with Peregrine Communications to help us as we begin to expand our global presence.

“We have a strong story to tell with an excellent track record and a sophisticated, effective approach. Peregrine will help us tell that story.”

Anthony Payne, chief executive at Peregrine Communications, said: “We are very excited to have been selected by Harvest.

“Working with Harvest is an extraordinary opportunity to help tell a compelling story, and position Harvest as top-of-mind with investors as they review their allocations to China. China is the world’s second biggest economy and is a centre of innovation. The next mega company is as likely to emerge from Shenzhen as Cupertino.”

Harvest has an investment team of more than 200 people and manages $100bn (£80bn) for over 30m clients.

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