Webgains appoints Rooster

International performance marketing group Webgains has appointed Rooster to be its first PR agency.

Following the announcement of its new CEO, Richard Dennys, Webgains has briefed Rooster to promote its services, results and client roster, which includes Nike, Samsung, Ann Summers, Oakley and Mothercare.

Dennys said: “Having worked successfully with James and his team at Qype and Azimo, I’m pleased to have them on board with Webgains. We’re working on a number of innovative new projects that will carve out a bright new era for the performance marketing industry. Rooster is the ideal partner to ensure that current and prospective clients hear about all that we’re up to.”

Dennys joined Webgains earlier this month and has taken responsibility for the strategic and operational management of Webgains. Rooster will help to promote the business’ track record of driving sales via its large network of publishers.

James Brooke, managing director at Rooster PR, added: “Webgains has been quietly successful for over a decade, delivering a pay-by-performance service for thousands of big name brands. We’re looking forward to working with Richard and his team to lift the lid on their success and ensure they stay one step ahead in the competitive performance marketing industry.”

Founded in 2005, Webgains is an international, results-driven performance marketing company headquartered in the UK.