Listed on the main market of the London Stock Exchange in the industrial engineering sector, Vitec has a market cap of around £265m.
MHP will advise on its financial communications and report directly to Stephen Bird and Paul Hayes, Vitec’s group chief executive and group finance director, respectively. Tim Rowntree and Jamie Ricketts will lead the MHP account team, with support from Ollie Hoare.
Bird said: “Our industry-leading new technology businesses, strong market positions and expert workforce mean that the Group is now facing some exciting growth prospects.
“MHP’s leadership in, and understanding of, the technology sector made it the obvious choice of agency to help Vitec articulate its growth strategy. I am very much looking forward to working with the team to achieve this.”
Tim Rowntree, managing director of MHP Communications, added: “We are really excited to be working with the team at Vitec. With a strong reputation for product quality and innovation, Vitec is extremely well placed for growth as habits and technology change in the capture, broadcast and sharing of images for both the professional and prosumer markets.”
Vitec, which owns 20 brands and employs some 1,800 employees in 10 countries around the world, provides high quality, branded equipment, solutions and services to assist in the capture and transmission of video images via its Broadcast division. Its Photographic division offers premium branded accessories for professional photographers, photographic enthusiasts and “social recorders”.