Your bitesize update on the best PR opinion, events and insights on Gorkana News this week:
Interview: Gorkana meets…Dennis Publishing’s head of digital
Paul Hood, head of digital for Dennis Publishing, tells Gorkana’s Ben Spencer that 70% of tech titles on the newsstands are published by Dennis, talks about the publisher’s content partnership with The Mirror and reveals that he’s looking for PRs who can come up with “BHAG (Big Hairy Audacious Goal) ideas”.
Interview: 60 Seconds with Hotwire UK’s Matt Cross
Hotwire’s UK MD, Matt Cross, on the benefits of an expanding business, how the agency manages as an international business and why he’s a believer in ‘PR karma’.
Insight: UK brand value remains ‘steady’ post-Brexit, but can nations control reputation?
Strategy consultancy Brand Finance reports that the UK’s brand value has remained ‘steady’ post-Brexit, coming in fifth in a list of 100 countries. Corporate reputation experts from Montfort, Bell Pottinger, Pagefield and Aspectus discuss how much control nations have over their reputation.
Insight: Will AI have greater impact on comms than social?
Weber Shandwick’s report AI-Ready or Not: Artificial Intelligence here we come!, released this week, shows that top global marketers believe AI will have an even bigger impact on comms than social media. Gorkana asks Weber and other agencies, including Firefly, Hotwire PR and Babel, what they think about the AI ‘revolution’.
Interview: Gorkana meets…Girl Talk
Kelly Wilks, acting editor at Girl Talk & Girl Talk Art, talks about producing content for pre-teen girls’ magazines, and how they fulfil a role as a ‘favourite big sister’ to their young readers.