Your bitesize update on Gorkana News’ features highlights from this week, including opinions, news analyses, event write-ups and insights:
Gorkana Meets: The Pool
In 2015, Sam Baker and Lauren Laverne, founders of The Pool, revealed new multi-media platform for women “too busy to browse” at a Gorkana media briefing.
A year later, Baker says the platform is going from strength to strength, talks about which content is working best and asks PRs not to address her as “Mr Baker” when getting in contact.
PR Case Study: The Banana Ban
Tricker PR drove ticket sales for the Scottish Traditional Boat Festival with a low budget campaign inspired by ancient mariner superstitions that saw bananas banned in a Scottish harbour village.
Insight: Is PR slow to take advantage of content opportunities?
While branded content is growing in popularity among marketers, there are few PR agencies on the shortlist for this year’s International Content Marketing Awards. Gorkana asks agency experts if the sector is slow to take advantage of branded content and asks why it might be falling behind.
Opinion: Collaboration and crisis comms
Victoria Cross, managing partner at Instinctif Partners, argues that preparation for a crisis relies on collaborative communications.
60 Seconds with: Tom Coombes, Cognito
Tom Coombes, CEO and founder at finance-focused PR and marketing firm Cognito, talks to Gorkana about his experiences managing an international agency, the challenges he has faced and his plans for the final quarter.
Event: About Time Magazine
At an exclusive Gorkana, Cision and PR Newswire media briefing event, Angelica Malin, founder and editor-in-chief at About Time Magazine, explained how the social-led website has captured an audience of aspirational, young professionals.
Opinion: How PRs can make the most of branded content
Content is content, right? Not according to research by the Branded Content Marketing Association (BCMA). You need to understand the difference if you are to make the most of branded content in your communications, writes Andrew Canter, global CEO of the BCMA.