This week’s top agency news

Your bitesize update on the latest agency news featured on Gorkana this week:

W Lyddia Roy 2W has opened a full-service office in Amsterdam, in partnership with boutique consultancy roycomm, 12 months after opening its doors in Singapore.

The agency will be known as W|Roy Communications, and will led by Lyddia Roy, who takes up the role of MD.

Next 15, which owns Text100, Bite, OutCast, and MBooth, has aNext 15 2cquired tech PR agency Pinnacle for £4.4 million.

The digital marketing and PR group has also reported a 30.3% rise in revenue in the six months ending 31 July 2016, as well as a 47.2% increase in pre-tax profit in the same period. (Pictured: Next 15 CEO Tim Dyson)

International comms consultancy Hotwire has acquired tech specialistHotwire and Eastwick 2 agency Eastwick Communications, as it expands its US presence.

The agency aims to position itself as global, yet localised alternative to the major global comms agencies. (Pictured: Eastwick’s CEO, Barbara Bates, and Hotwire’s global CEO, Brendon Craigie) 

Clarion 2London-based Clarion Communications has opened a new Scotland branch, which will be based in the offices of WPP sister agency MediaCom in Edinburgh.

Clarion aims to take advantage of the opportunities to work with food, drink and family businesses in the country, as well as Scottish brands looking for both national and local exposure. (Pictured: Clarion CEO Amanda Meyrick)

Splendid Communications has launched a new organic search offering, YARN, to add SEO Yarn 2expertise to its creative and PR services.

The agency said that its approach to SEO would create content that would enhance the value of a link and boost the ranking of content as a story “travels”.

NNewgate 2ewgate Communications has formed an alliance with MWW, which will see it offer public affairs and corporate comms services to a new roster of clients, including StubHub.

As part of the deal, MWW’s Simon Gentry (pictured) has moved over to Newgate as a partner.