Your bitesize update on the latest agency news featured on Gorkana this week:
W has opened a full-service office in Amsterdam, in partnership with boutique consultancy roycomm, 12 months after opening its doors in Singapore.
The agency will be known as W|Roy Communications, and will led by Lyddia Roy, who takes up the role of MD.
The digital marketing and PR group has also reported a 30.3% rise in revenue in the six months ending 31 July 2016, as well as a 47.2% increase in pre-tax profit in the same period. (Pictured: Next 15 CEO Tim Dyson)
The agency aims to position itself as global, yet localised alternative to the major global comms agencies. (Pictured: Eastwick’s CEO, Barbara Bates, and Hotwire’s global CEO, Brendon Craigie)
Clarion aims to take advantage of the opportunities to work with food, drink and family businesses in the country, as well as Scottish brands looking for both national and local exposure. (Pictured: Clarion CEO Amanda Meyrick)
The agency said that its approach to SEO would create content that would enhance the value of a link and boost the ranking of content as a story “travels”.
Newgate Communications has formed an alliance with MWW, which will see it offer public affairs and corporate comms services to a new roster of clients, including StubHub.
As part of the deal, MWW’s Simon Gentry (pictured) has moved over to Newgate as a partner.