Simon Nayyar and Samantha Seewoosurrun have launched a corporate communications agency Acuitas Communications with offices in three capital cities.
Nayyar was previously the managing partner and founder of Newgate Communications and, prior to that, a managing director at Citigate Dewe Rogerson. Seewoosurrun is the owner of Ara Consulting, a public affairs consultancy in Brussels, she also worked at Newgate Communications, heading up the Brussels office.
Acuitas will provide a full service offering that includes corporate communications, financial communications, public affairs and crisis management.
The agency is based in London, Brussels and Mauritius – each office has its own local team and client base – and it belongs to a global affiliate network.
Simon Nayyar, UK managing director at Acuitas, said: “We at Acuitas are totally focused on providing cerebral solutions for clients’ complex commercial needs, provided in an empathetic, accountable and affordable way. We aim to be a refreshing antidote to soulless big agency culture, by delivering genuinely strategic communications with a client-focused philosophy and ethical approach.
“Clients want to see genuine and lasting value for their companies and organisations and that’s what Acuitas is geared up to achieve. We will never make clients subsidise massive agency overheads, sell a naff, one-size-fits-all PR plan that suits the agency and not the client, or believe the agency is more important than the client.”
Samantha Seewoosurrun, Mauritius managing director at Acuitas, added: “In a short space of time, we’ve already won almost a dozen client mandates and have a strong new business pipeline in all our offices. That’s a testimony to our amazing team and their commitment to make Acuitas a great success for our clients.”