Custard Communications makes two new appointments

Custard Communications, the hospitality industry PR specialist, has appointed two new account directors.

Lesley Whyte and Mika Bishop will support Custard MD Petra Clayton in the development of the consultancy, which will shortly celebrate its tenth anniversary.

Whyte has previous experience in both in-house and agency roles, working for companies such as the Gala Coral Group, Yell and Paul Smith Associates.

Bishop’s experience, predominantly in travel PR, includes a senior account director role at Travel PR, and a senior account manager role at Marketing Garden in Tokyo.

Clayton said: “We’ve built an incredible reputation for PR and marketing in the hospitality industry and, as we refine our services further and develop a more consultative approach, it was important to find the right directors to continue to champion our commitment to being the best in the industry.”