Aspectus briefed to raise profile of OnGuard

Aspectus has been chosen by Dutch credit management firm OnGuard to maintain its presence in the credit management community and build its profile among the C-suite, particularly CFOs.

The agency, which specialises in the financial services, energy, engineering and technology sectors, will provide content development, traditional media relations and social media strategy.

Michael Facey, head of marketing and product management at OnGuard, said: “Aspectus’ reputation within OnGuard is top notch, the team came highly recommended from our ex-CEO, now chairman, David Taylor. This made it the obvious partner for us as we looked to enhance our communications programme.”

OnGuard and Aspectus worked together in 2010-2011, and OnGuard has briefed Aspectus for help with its proactive campaign. OnGuard is looking to show how efficient credit management can improve the health of working capital and drive business growth.

Katy Galasinski group director at Aspectus, added: “It’s great to be back in business with OnGuard, we secured great results last time and look forward to doing the same again.”