FastPay chooses Propeller PR
FastPay, which provides working capital to fast-growing digital media companies, has chosen Propeller to head up its UK PR.
Propeller will introduce FastPay to the UK market using media relations, influencer engagement and events.
Matt Byrne, UK director at FastPay said: “We chose to work with Propeller because of its extensive knowledge of the media and adtech industry which can open doors both in media relations and to our customer base.
“The digital media sector in the UK continues to grow, but issues such as long and late payments can suffocate potential growth, as small businesses have to wait up to half a year to be paid by their clients. By working with FastPay these payments are advanced allowing digital media companies to take on bigger clients and reinvest their profits into the business.”
Kieran Kent, managing director at Propeller, added: “FastPay has already benefited digital media companies in the US, and we are excited to be part of its journey into the UK market. We’re impressed by the financial expertise this team brings to the UK and using our own knowledge of the digital media sector we’re able to connect FastPay to the companies who need working capital.”