Golin has brought in Ogilvy’s Alex Wood as executive creative director, with a brief to “bring innovation into the agency”.
Wood spent more than three-and-a-half years at Ogilvy, where he was lead creative on recent Bacardi and Grey Goose portfolio pitch wins and cross-channel campaigns including Vodafone Firsts (first flight – Cannes Lion gold winner, 2014), PUMA Forever Faster and Volvo ‘Designed by Emotion’.
A few weeks ago, he won two Cannes Lions for Volvo Roam Delivery (in mobile and direct).
In his new role at Golin, Wood will take on a portfolio of clients, with an additional focus on “bringing innovation into the agency”.
He will report to Golin’s head of creative, EMEA, Charlie Coney.
Coney said: “Alex has a unique approach when tackling creative challenges – and it’s this way of thinking which makes him such a valuable addition to the team.
“We’re hiring people with different backgrounds and perspectives – diversity of thinking is the key to creating work that delivers real change. In addition to traditional campaign development, Alex will build relationships with start-ups, innovation labs and explore other creative collaborations to bring new opportunities to the agency – and our clients.”
Wood added: “It’s a really exciting time for Golin. There’s a clear commitment to brave, bold work that delivers change. They’re focused on integrated, forward-looking campaigns that redefine the role of PR.
“The recent acquisition of Brooklyn Brothers is just one example of the business putting its money where its mouth is. They’re building a formidable proposition and I just had to get involved.”