LEWIS chosen for Exact’s EMEA brief

LEWIS will provide Exact, a cloud-based business software provider for SMEs, with Europe-wide PR services.

Exact 1


LEWIS and Exact aim to increase brand awareness across EMEA, with a specific focus on France. As the hub agency across EMEA, LEWIS will provide Exact with consultancy and content services.

The campaign will focus on securing media coverage with accountancy and SME media, and will ensure the efficient and consistent communications across Exact’s existing network of agencies.

Jelle Zuidema, PR and content manager at Exact, said: “We chose LEWIS for its track record of establishing brands in new geographies. LEWIS also demonstrated a solid understanding of our business and our communications goals.”

Exact builds cloud-based software for entrepreneurs and accountants. Headquartered in the Netherlands, the company aims to build awareness in other EMEA markets through a communications strategy that includes ‘compelling and educative content for target audiences’.

Yasmine Boucetta, international associate director at LEWIS, added: “Exact matches the typical profile of companies we love working for. They’re innovative, ambitious and fast-growing. In addition, the company shows a strong vision for their business and communication goals. Exact adds to our growing portfolio of international clients supported by our hub model.”

LEWIS clients include Siemens, NEC and Lutron.

Related Posts
Opinion: How challenger agencies can compete with the big agency networks
Barbara Bates, global CEO at Hotwire, highlights the key areas where challenger agencies can go the extra mile to compete with their larger counterparts. For a long time in [...]
60 Seconds with The Academy co-founder Mitch Kaye
60 Seconds with The Academy co-founder Mitch Kaye
Mitch Kaye, co-founder of The Academy, reveals why he and Dan Glover started their second agency, how the pair work together and his love of AFC Bournemouth. What made you [...]
Discover how PR can move from evolution to revolution
At CommsCon earlier this month, we heard a range of fantastic speakers articulate their view of what comms professionals can do to improve their output. They encouraged their [...]
Brendon Craigie Tyto PR
Opinion: Why “PR” is having a renaissance
Brendon Craigie, co-founder and managing partner at Tyto PR, examines why PR professionals are once again adopting the PR moniker. The public relations industry is in the [...]