Instinctif Partners and BritishAmerican Business collaborate post-Brexit

PR agency, Instinctif Partners, and business network, BritishAmerican Business (BAB), have partnered to support business growth and trade between the UK and the US in the wake of Brexit.

Warwick Smith 1

Warwick Smith

The partnership will focus on relations between British and American companies and policymakers, leveraging Instinctif’s public policy insights and BAB’s corporate relationships. The organisations will bring analysis and advice to US companies looking for guidance around Brexit and other political uncertainties affecting the transatlantic business relationship.

The new platform, based in New York, will be called TransAct.

Wendy Mendenhall, managing director of BritishAmerican Business in New York, said: “TransAct will engage select leaders committed to shared American, British and European values with the valuable support of Instinctif Partners.”

Warwick Smith, managing partner of global public policy, and Nic Pearce, managing partner of global engagement at Instinctif Partners, added: “Brexit is currently the most obvious example of the tide of political change sweeping the developed world, not just in the UK and Europe but also in the US and more widely. This fast changing political landscape brings with it doubt and uncertainty for business.

“TransAct will help business understand what is happening, and provide a platform to explain the impact on the economies affected. In doing so, we envisage that we will not only help business prepare for change, but help our political leaders make better informed decisions. Instinctif Partners is delighted to join with BAB in this mission.”

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