Strategic comms agency CNC, which is part of MSLGROUP, has brought in former BBC Breakfast presenter Dominic Laurie as a senior consultant within its London office.
Laurie joins CNC following a career in broadcast journalism spanning more than 13 years, during which time he was a presenter on BBC Breakfast, anchor on BBC Radio Five, and business correspondent on the World Service.
He was also the BBC’s Europe business reporter at the height of the financial crisis during 2008.
In his new role at CNC, Laurie will work with the agency’s client base to provide support in areas of crisis management, reputation management and corporate comms.
He will report to Tom Buchanan, CNC managing partner.
Oliver Mann, CNC MD, said: “Dominic has enjoyed a very successful career as one of the UK’s most respected and recognisable business journalists and we are delighted that he is joining CNC as part of the firm’s continued growth. He brings unique perspectives and insights that will undoubtedly greatly benefit our existing clients and those we work with in the future.”
Laurie added: “As soon as I met the CNC team, I knew I wanted to work with them. I really look forward to getting started in a company with such an interesting and international client base that is clearly building something rather special.”