Sarah-Jane Freni, PR account director at Shooting Star’s Bristol office, said: “I am delighted to bring CribMaster on board as a new client. The Bristol office has been going from strength to strength since we opened in January and it’s nice to see our business development plan come to fruition.
“We now count a number of international companies among our clients and we are very much looking forward to working with CribMaster on its pan-European media relations programme.”
Shooting Star will manage media relations in English, French and German to increase CribMaster’s profile in the UK and in mainland Europe.
Belgium-based CribMaster provides inventory and asset management solutions for industrial environments. It currently operates in 36 different countries.