60 seconds with Joe Mitton, PLMR

Following a special advisor role at the Office of the Mayor of London, Joe Mitton has taken up a senior consultant position at political lobbying specialist, PLMR. Mitton divulges the motivation behind his move agency-side, the differences between British and Australian political communications and he reveals his favourite city.

Joe Mitton 1Which news outlets do you regularly read?

I devour my copy of The Economist each week. My morning online routine includes BBC News, The Times, New York Times and Sydney Morning Herald. After that, we have a good media monitoring system at PLMR so I keep up to date by email, including reports in regional papers and tabloids.

What are you most looking forward to in your new role with PLMR?

I am interested in working with clients to achieve their goals. I have my own perspective on public affairs and corporate interests, but it is fascinating to see how different companies analyse their interests and set their own goals. Understanding what motivates a client can be a real insight.

You moved from Australian to English politics, what was the biggest difference?

The biggest surprise was how similar the two systems are. Australian politicians are generally more loyal to their party lines but leadership challenges are more common. The relationship between politicians and journalists is more cautious and formal in Australia. I was surprised at how many journalists go into politics in the UK, and how many MPs socialise with journalists.

What do you like most about working in political communications?

I enjoy the practical application of my experience. As the Business and Science adviser in the Mayor of London’s office I was approached by so many businesses, and I got to see which approaches work best. Applying that experience in my new role to benefit clients is very rewarding.

What’s most challenging?

I have not encountered any major challenges yet. I am one month into this role so give me time!

Which is your favourite sector to work in? Why?

I love science and technology. The advances are fascinating, the people are enthusiastic and positive and the sector is growing rapidly. Infrastructure is also so interesting. I love the complexity and detail of a major infrastructure project.

What is your favourite city and why?

My favourite cities are all in Italy – they have perfected urban living to a fine art. In the UK I am an enthusiastic Londoner because of its diversity and pace. Outside London I would choose Edinburgh for its architecture, beauty and vibrant politics.

  • Are you working in one of the more interesting, or unusual, roles in PR? Or, do you have some strong views on the industry you want to share? If so, please drop Emily Andrews a line.
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