Heineken bolsters UK corporate team

Heineken, the beer and cider business, has bolstered its UK corporate relations team with a new head of public affairs and an internal promotion.

sophie G 1

Sophie Goodall

Sophie Goodall will join the company in August as the head of public affairs, while Claire Matthews has been promoted to the role of head of responsibility and sustainability. Goodall, who is currently public affairs manager at Sainsbury’s, was previously an account director at Hanover, the public affairs consultancy.

Goodall and Matthews will report to the recently promoted UK corporate relations director, David Paterson.

Heineken’s corporate relations function is an integrated team that manages both external and employee communications.

Paterson said: “Our role at Heineken is to build reputation and create positive conditions for growth in the face of a challenging public policy environment and growing stakeholder expectations. Claire and Sophie each bring experience, but crucially both have a track record of innovation. They will play a pivotal role in building our campaigning capability and taking the next step on our journey to lead the drinks industry on responsibility and sustainability. I’m delighted they’ve chosen Heineken for the next chapter of their careers.”

David Paterson 1

David Paterson

Paterson joined the company in October 2012. His previous roles include a head of regional affairs
position at Asda, and head of policy and communications for the Scottish Liberal Democrats. He replaces Jeremy Beadles, currently UK corporate relations director, who has been promoted to the same role for the Asia Pacific region, based in Singapore.

Related Posts
PR News in Brief
PR news round-up (19-23 November)
Here’s a round-up of this week’s PR news, featuring our CommsCon content, Curzon PR’s Farzana Baduel and senior hires at Golin, London Stansted Airport and [...]
PR News in Brief
PR news round-up (5-16 November)
Here’s a bumper round-up of the last two weeks’ PR news, featuring our CommsCon content, the PRCA National Awards and wins for Smarts Communicate and Citypress. [...]
PR News in Brief
PR news round-up (22 October – 2 November)
Here’s a bumper round-up of the last two weeks’ PR news, featuring the countdown to CommsCon, W’s acquisition of LOTUS and account wins for The Academy and [...]
PR News in Brief
PR news round-up (15-19 October)
Here’s a round-up of the week’s top PR news, featuring the Comms Revolutionist and PRWeek awards, new account wins for Munch and Stephen Waddington’s new [...]