Clarion Communications has been appointed by the British Turkey Federation to raise awareness of British turkey products.
The agency will work on a campaign with social media influencer and nutritionist, Madeleine Shaw. Shaw will support the campaign through national news generation, events, recipe creation and social media.
The campaign aims to drive awareness of British turkey by tapping into current health and well-being trends to reach a target of ‘busy mums’ and ‘younger consumers’.
Shelley Wyatt, managing partner at Clarion, said: “This campaign will champion quality British turkey as a great tasting, healthy, lean and versatile meat to ultimately move turkey further up the UK’s culinary agenda.”
Catriona Lee, chair of the British Turkey Federation’s publicity and marketing committee, added: “Clarion developed a solid and insightful strategy and creative in response to our brief. The team have excellent food PR experience and high levels of energy and enthusiasm. We are delighted to have them on board.”