Broadcast PR agency Radio Relations is behind today’s launch of Local Radio Day, a new initiative created by local radio group UKRD to promote the benefits of local radio in the UK.
Local Radio Day has today released research supported by an infographic that was produced by the Radio Relations team, to show the importance of local radio to the UK communities they serve. The Local Radio Day team researched over 1750 people aged 15+ to identify how important local broadcasters are to people.
Key findings of the Local Radio Day research showed that 94% of respondents get their local news from a local radio source, 88% agreed that local news on the radio is either important or extremely important to them, with 99.5% agreeing that it is a good idea that a local radio station is available in the area it broadcasts to.
Adam Cox, Radio Relations MD, said: “Local Radio is just as important to our clients and our business now as it was ten years ago. When we heard about Local Radio Day we wanted to show our support, not just to this campaign and the 40 plus stations that will be involved, but to the whole radio industry that is going through such a mass amount of change.”
More information about Local Radio Day and its research can be found here.