The company is a new venture in the hotel management industry and is targeting audiences including hotel owners, investors, lenders and developers.
Rooster’s planned activity will employ thought leadership and the knowledge of THMCo’s board members, who include CEO Roddy Watt (pictured) and chairman Jeremy Logie.
It will look to generate interest in business, finance and hospitality trade titles, as well as regional media, and will also run THMCo’s Twitter and LinkedIn accounts.
Watt said: “We’ve been impressed by Rooster’s understanding of the industry, its strategic approach and its flexibility to cater to our specific needs as a start-up. The team has already shown promise and we feel confident that Rooster’s work will be pivotal in helping THMCo penetrate a crowded market and achieve its business objectives.”
James Brooke, MD at Rooster PR, added: “The THMCo proposition sets the company miles apart from competitors and we are excited about supporting this impressive board on its journey to disrupt a busy marketplace. THMCo’s tailored and hands-on approach will achieve the results its clients are looking for and we hope to demonstrate this through the placement of some compelling case studies in the not too distant future.”