Weber Shandwick has become the first global PR firm to adopt Facebook’s business platform Facebook at Work, after a successful pilot programme that began late last year.
Facebook at Work lets staff create a work account, separate from their personal Facebook account, allowing them to interact with coworkers and share work, visible only to other people in the company.
The launch of the platform is part of Weber Shandwick’s ongoing effort to understand, and adopt, new comms platforms for employees and clients.
Weber Shandwick’s pilot of Facebook at Work included nearly a quarter of its staff worldwide and was set-up across teams with different organisational structures and workflows to gather a range of best-practice and insights.
Chris Perry, chief digital officer at Weber Shandwick, said: “Facebook at Work will be a player in employee engagement solutions going forward, so we’re adopting it across our company to continue to analyse and understand advantages for clients, as well as benefit from the value it brings to our own highly creative and collaborative global network.
“Through the pilot, we wanted to understand the platform’s use as a tool for engagement, communications and reputation – as well as how it helps create a more productive and connected workplace.
“After seeing how successful the pilot was, we’re excited see the collaboration that occurs when it’s used across geographies, industries and disciplines company-wide, and be able to share our findings with clients to better-inform their practices.”