Virtualstock (VS) works with retail businesses and the public sector, providing software that allows companies to look at their stock and processes without overhauling the systems themselves. Clients include Tesco, Maplin and Office Depot.
Cubitt will provide corporate comms and media relations advice to support the growth and development of VS as it expands. Key objectives include delivering understanding of the business to external stakeholders through the media, advising on the company’s differentiation in the press as it grows its market share, and providing transactional support.
Andrew Mills, CEO, said: “Virtualstock is transforming the procurement sector. With a wealth of combined sector expertise, and superior quality technology solution positions us at the forefront of the supply chain market.
“We are confident that Cubitt, with its recognised expertise in technology-based businesses, and government and regulatory audiences, will help us on our upward trajectory. We look forward to an exciting year and having Cubitt on board.”