Sky Betting & Gaming, the independent online gambling firm, has appointed FTI Consulting as its retained corporate comms adviser, following a competitive pitch process.
FTI will support the company in developing relationships with stakeholders and raising its corporate profile. It will do this by positioning the Leeds-based company, which employs some 850 people in the region, as a commentator on the ‘Northern Powerhouse’.
Jonathon Brill, Josephine Corbett, Alex Beagley and Andrew Todd will manage the account.
Richard Flint, CEO of Sky Betting & Gaming, said: “The Consumer Industries team at FTI showed a clear understanding of our business and how we can develop engagement across all our stakeholders and we look forward to working together.”
In 2015, Sky Betting & Gaming became an independent company following the sale of its majority share, held by Sky, to CVC Capital Partners in a deal which valued it at £800 million.