Fleet Street Communications has been appointed by soft drinks family business Hartridges to launch its new brand positioning, re-design and packaging.
The agency has been briefed to raise the profile of the business to UK on-trade media, drive sales and promote the brand’s heritage and credentials.
Fleet Street is to build brand awareness through a programme of tailored activity, supported by a targeted media relations campaign.
Mark Stretton, MD of Fleet Street, said: “We’re delighted to be working with Hartridges. With over a century of trading, it’s a business with huge heritage that upholds a strong commitment to its customers and to innovation and pride in the quality of the products that carry the family name.
“We very much look forward to helping them continue to share that message with the on-trade.”