The Lifestyle Agency has been chosen to represent the Blue Marlin Ibiza group.
Blue Marlin Ibiza is made up of several venues, including a restaurant in the Ibiza Marina port (and one soon to be launched in London), a beach club in Dubai and another one on its way in Mexico, Cabo San Lucas.
It also includes Yemanja beach restaurant and the new Coricancha Peruvian Restaurant, which is soon to be launched in Ibiza.
The Lifestyle Agency has been briefed to co-host Blue Marlin’s Ibiza Pop YOU Up art-meet-music event held at Novikov London on Saturday 20 February during London Fashion week.
The account will be led by The Lifestyle Agency’s head, Charlie Mason Pearson, who will report to Blue Marlin Ibiza’s MD, Mattia Ulivieri, comms director, Olimpia Bellan, and international operations manager, Luca Mazzoncini.
Bellan said: “The Lifestyle Agency comes at a time of global expansion for the Blue Marlin Ibiza brand and we feel the agency has the requirements to take on a demanding PR role with its strong connections in the luxury, travel and food and drink sectors.”