Mercia Technologies, a business which invests in “disruptive” tech companies such as virtual reality enterprise nDreams, has hired Buchanan as its retained financial PR and business comms adviser.
Buchanan will build a comms strategy for the tech investor which will highlight its investment model. Mercia’s “complete capital solution” provides investment capital for tech ventures via its FCA-authorised fund management business as well as through direct investment capital. Other investments include e-business Science Warehouse and sound-system developer Warwick Audio.
Partner Sophie McNulty will lead the account, supported by partner Bobby Morse, associate director Victoria Watkins and account manager Stephanie Watson.
McNulty said: “Buchanan is delighted to be have been appointed by such an innovative and growing company. Mercia Technologies has already built a very exciting portfolio and continues to go from strength to strength as it nurtures value from its ‘Emerging Star’ direct investments. We very much look forward to working with the Mercia Technologies team to deliver a successful communications programme.”