FleishmanHillard Fishburn‘s brand marketing and corporate teams have picked up briefs to work with gardening equipment business Gardena and the non-profit Global Innovation Fund.
The agency’s brand marketing unit will raise awareness of Gardena in the UK. It will position the brand as experts in garden maintenance and ‘must have’ products for British gardens, tapping into both rural and urban gardener communities. Fleishman will drive an integrated comms programme across a mix of traditional and digital channels.
Fleishman’s UK team will work with its German counterparts to run complementary programmes across both markets.
London-headquartered Global Innovation Fund has appointed Fleishman to grow its global voice. The fund invests in “social innovations” that aim to improve lives in developing countries; it has, so far, backed companies working in neonatal care (Newborn Foundation, pictured), road safety and pay-as-you-go energy models.
Steph Bailey, Fleishman’s head of corporate, will lead the team in London, and take responsibility for introducing the organisation to key audiences across government, international development and social innovation. In Johannesburg, director Mimi Kalinda will lead a team to develop engaging content, profiling some of the organisations and innovators already benefiting from investment, to help demonstrate the impact of the Fund’s work.
Jim Donaldson, CEO of FleishmanHillard Fishburn, talking about the recent wins, said: “We’re definitely in a new era. We’re not just a top ten agency, we’re a better agency with more expertise, better solutions, fresh perspectives and amazing ideas. Clients and prospective clients have felt this and they want to do business with us.”