Liquid has been appointed to handle the launch of the UK Game Fair 2016, a three-day event to celebrate rural life and countryside pursuits.
Blaze Publishing, organiser of the UK Game Fair, has briefed the agency to raise the profile of the event, which takes place at Stoneleigh Park in Warwickshire, from 22 to 24 July.
Event planners plan to attract influential figures and exhibitors who specialise in fishing, shooting, hunting, working dogs and rural land management.
Wes Stanton, organiser of the UK Game Fair and owner of Blaze Publishing, said: “We enlisted the support of Liquid to help promote our new event and drive ticket sales. Given Liquid’s track-record in promoting large consumer events, we have confidence that they have the ability to support our new show launch.”