ICG launches strategic media offering
Comms agency ICG has setup the Media Task Force, led by former Metro political editor John Higginson, to offer “high level” corporate-focused strategic advice to clients.
Higginson, ICG’s head of corporate comms, is joined by former Independent on Sunday business editor Maggie Pagano and ex-Daily Mail medical correspondent Jenny Hope.
Pagano has some three decades’ experience covering the City, is a regular pundit on Sky News and presents International Business Times TV. She was the founding editor of Financial News. She will help ICG’s clients understand how to land their financial news and mergers and acquisitions effectively.
Hope’s experience covers the NHS and medical environment, in which many of ICG’s health and social care clients operate.
John Lehal, ICG MD, said: “Last year ICG strengthened its Corporate Communications offering with the hire of former Metro political editor John Higginson to head up the practice. With Corporate Communications becoming an increasingly significant part of ICG’s business, this is the right time to move to the next level.
“From health, to business and politics our senior advisors in the Media Task Force provide a unique offering that will give our clients the insight they need in the challenging environments that they operate in.”
Higginson added: “The way companies and organisations communicate with their customers and stakeholders is changing. But those companies that are succeeding to get their message across are the ones that understand that while the medium may be changing the message stays the same. The Media Task Force will act as a key resource for our clients when they need it.”