Costcutter Supermarkets briefs MCG

Retail business Costcutter Supermarkets Group, which owns the Costcutter and Kwiksave brands, has appointed MCG to deliver an “extensive” trade and corporate PR programme.

The group, which owns some 2,600 stores across the UK, has commissioned the consultancy to work across its national store portfolio. Sophie Hayes,  account director, leads the brief.

Simon Brown, Costcutter Group PR and comms manager, said: “We’re all, increasingly, shopping little and often and Costcutter Supermarkets Group has been at the forefront of that convenience market for nearly 30 years, helping independent retailers thrive.

“MCG demonstrated extensive experience in retail, consumer brands and franchise and we’re looking forward to working with them on a comprehensive trade and stakeholder programme which clearly communicates the strength of our offer.”

Christine Mortimer, MCG director, added: “This is a significant win for us, playing to our strengths in the food and retail sectors as well as with national brands and networks.”

The group’s brands include Costcutter, Mace, Kwiksave, Supershop and Simply Fresh.

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