Global travel tech company ButlerTech has handed Rooster a consumer and B2B PR brief to enhance its UK profile, as the brand plans to launch two products this year.
It will launch destination guide app CityButler and virtual concierge app ButlerPad.
Rooster’s remit for the consumer-focused CityButler, is to launch the app in the UK and drive awareness and downloads.
CityButler is a destination guide app, which offers curated lists and independently developed reviews of local businesses, retailers and attractions. It also allows users to browse, communicate, and book directly with local merchants, including hotels, tourist sites, restaurants and spas.
For ButlerPad, Rooster takes on a B2B brief to raise awareness of the product and its benefits among decision makers in the hospitality industry.
Designed for hotels and resorts, ButlerPad, is a concierge app that streamlines enquiries, requests and bookings with all hotel departments as well as with local merchants in the hotel’s vicinity.
Campaign will also include social media, content generation, as well as managing product-specific platforms for both of the ButlerTech brands.
Vetri Mayandi, CMO for ButlerTech, said: “Rooster will be instrumental in launching both products, raising awareness of the superiority of our destination guide app among travellers and encouraging further buy-in to ButlerPad from hotel brands looking to increase in-property spend, improve brand loyalty and guest satisfaction, and enjoy a newly generated revenue stream in the process.”
James Brooke, MD at Rooster PR, added: “ButlerPad is a truly unique proposition for hotels worldwide and the consumer focused CityButler promises to become the one-stop shop for travellers visiting the world’s top city destinations.
“We are confident that we can deliver successful launches and sustained campaigns for both products thanks to the strength of the apps’ USPs and Rooster’s expertise in this sector, which includes game-changing comms activity for travel tech companies such as intuitive, AeroMobile and Gateway Ticketing Systems.”