W creates “Wins. Not wings” for Carabao to celebrate Chelsea’s Premier League title win

W unveiled its new integrated advertising campaign for Carabao this week, celebrating the Premier League title win of the energy drink’s partner, Chelsea Football Club. The new creative has been planned, produced and executed in-house by W on the back of Chelsea’s final match of the season where the Premier League trophy was formally presented… Continue reading W creates “Wins. Not wings” for Carabao to celebrate Chelsea’s Premier League title win

Dreamland Margate hires W as part of £15 million regeneration plan

Dreamland Margate has appointed W to support its re-opening next month – the first phase in a £15 million regeneration programme that will see a “complete reimagining” of the site. W was retained by Dreamland’s operator, Sands Heritage Limited, following the £15 million investment to transform the park. The agency will create campaigns to engage… Continue reading Dreamland Margate hires W as part of £15 million regeneration plan

W opens “northern powerhouse”

W Communications has acquired Newcastle-based GluePR and renamed it W North, as the agency looks to provide its clients with “a view outside of the London bubble”. Christian Cerisola, GluePR founder, will lead W’s new “northern powerhouse”. W said that the need for a more northerly-focused capability had been growing across the agency’s client base and… Continue reading W opens “northern powerhouse”

W acquires House PR amid expansion plans

W has acquired House PR as part of an ambitious expansion strategy that has already seen the company open offices in Singapore and Amsterdam. The deal will add scale to W in the UK, while it also grows internationally. House PR will keep its name and continue to trade as a standalone business within the wider group. House… Continue reading W acquires House PR amid expansion plans

Online courier Jinn briefs W for UK roll-out

Jinn, an online courier service which claims to let users order “anything they wish”, has appointed W to lead its PR, as the brand embarks on a UK-wide roll-out programme. Launched in 2013, Jinn says that it “combines the convenience of buying online with the instant gratification of shopping on the high street”. It has… Continue reading Online courier Jinn briefs W for UK roll-out

Opinion: Influencer Marketing – you have to earn it!

W Communications launched a new division, W Influencer, this month, with the aim of bringing the benefits of “earned advocacy” to a wider range of brands. W’s founder and CEO, Warren Johnson, argues that, while influencer marketing is a “hugely powerful tool”, the practice of paying “influencers” to promote your product defeats its purpose… I was disappointed this… Continue reading Opinion: Influencer Marketing – you have to earn it!

W launches influencer marketing division

W Communications has this week launched a new agency division, W Influencer, as it looks to bring the benefits of “earned advocacy” to a wider range of brands. W Influencer will focus on recruiting unpaid support from influencers, believing that “influence” derives from authority in context and not just popularity and total reach. The agency argues… Continue reading W launches influencer marketing division

W briefed to help Camden Town Brewery go global

Camden Town Brewery has appointed W following a competitive pitch to handle its UK PR as it looks to move from a London brewery into a global brand. W’s brief will include consumer and corporate comms, influencer engagement and live events. Working with Camden Town Brewery’s in-house team, including founder Jasper Cuppaidge and MD Mark Turner (who recently… Continue reading W briefed to help Camden Town Brewery go global

W launches Carabao energy drink in the UK

South-East Asian energy drink brand Carabao has selected W to lead its UK comms, as it gears up to launch a multi-million-pound UK marketing campaign and three-year partnerships with Chelsea FC and Reading FC. W has been briefed to deliver a PR campaign, bringing to life the brand’s “inclusive ethos” through consumer comms and sport sponsorship, as well as… Continue reading W launches Carabao energy drink in the UK