The Hook: Our original content separates us from other social publishers

The Hook’s original content is what helps the social publisher stand out from its competitors, head of production Jessica Lever revealed in Tuesday’s inaugural CisionMeets… webinar. Lever, who was joined in the webinar by chief content officer Mike Burton, outlined how the title’s signature original content engaged its audience but was also fun for the… Continue reading The Hook: Our original content separates us from other social publishers

CisionMeets… webinar series launches with The Hook

Cision is thrilled to announce the launch of the CisionMeets… webinar series, which combines its industry-leading media briefings with the webinar format. CisionMeets… webinars will marry the insight-laden Q&A format of traditional media briefings with the visual opportunities and unlimited space for attendees provided by webinars. To help launch this new series, we are delighted… Continue reading CisionMeets… webinar series launches with The Hook

Meet the Journalist: The Hook’s Mike Burton

Mike Burton, head of content at social publisher The Hook, explains the content it looks to create, the importance of working with celebrities and how PRs can work with the title. How would you describe The Hook? Launched in 2014 by Andy Fidler and Gordon Bennell, The Hook has rapidly grown into one of the… Continue reading Meet the Journalist: The Hook’s Mike Burton