How to build a tech brand with earned media

Kaizo director Steph MacLeod and Marc Chacksfield, TechRadar’s interim global editor-in-chief, outlined how to build a tech brand with earned media in this week’s Cision webinar. MacLeod said the most successful brands excel in six core areas – original thinking, entertaining ideas, multiplatform content, data insights, ambitious personalities and workforce engagement. “At the end of the… Continue reading How to build a tech brand with earned media

Kaizo wins network provider Brocade

Network solutions provider Brocade has appointed Kaizo as its EMEA PR agency as part of a global overhaul of its comms strategy. Kaizo will lead Brocade’s EMEA comms strategy, working closely with newly-appointed Ogilvy PR in the US and Havas Worldwide Siren in the APAC region (Asia-Pacific). The agency’s remit includes an EMEA content and co-ordination role,… Continue reading Kaizo wins network provider Brocade