W wins six-figure brief to promote Ryvita

Ryvita has handed W a six-figure PR, digital and influencer engagement brief, as the British crispbread brand looks to engage with a “new generation” of consumers. W, which won the account following a four-way pitch, aims to generate online content and live PR experiences, it says. To do this, the agency wants to strike brand… Continue reading W wins six-figure brief to promote Ryvita