Opinion: Improving PR’s value by proving our value

To mark the publication of Platinum, a book from the CIPR with crowdsourced insight from industry leaders, Cision is publishing a chapter from AMEC chairman Richard Bagnall discussing how¬†analytics and measurement provide the means of improving the performance and value of public relations. The era of PR being focused on media relations are long gone.… Continue reading Opinion: Improving PR’s value by proving our value

Barry Leggetter to step down as AMEC CEO

Barry Leggetter will step down as CEO of the International Association for Measurement and Evaluation of Communication (AMEC) at the end of the year following 11 years in the position. Upon assuming the role, Leggetter has grown the organisation from 19 members in 2007, to over 160 member organisations in over 80 countries. His leadership… Continue reading Barry Leggetter to step down as AMEC CEO