This week’s top trending features on Gorkana News

Your bitesize update on the best PR opinion, interviews, events and insights on Gorkana News: PR Case Study: The Real Mr Darcy TV channel Drama wanted to create a PR campaign to promote its Jane Austen season, which would launch on 12 February. To fire up media attention, UKTV’s in-house PR team, in partnership with Taylor… Continue reading This week’s top trending features on Gorkana News

Why wine PR doesn’t have to leave you with a headache

Influencing people to buy and drink wine doesn’t sound like a tough job – but as one of the most “saturated” categories in FMCG, wine brands face a difficult challenge in standing out on the shelf. Rachel Watt, account manager at W Communications, shares five ways PRs can gain cut through in one of the… Continue reading Why wine PR doesn’t have to leave you with a headache