Opinion: How award wins help build a PRable brand story

Antonia Goddard, marketing and communications executive at Product of the Year, explores how brands can leverage winning an industry award. In the age of instant digital celebrities, Love Island gossip, clickbait and fat-busting secrets, there‚Äôs more competition than ever to grab a few column inches, never mind a headline. Journalists are time-pressured, so we condense… Continue reading Opinion: How award wins help build a PRable brand story