LADbible: Young people care about purpose-driven content

“Young people give a f**k” was the message LADbible‘s head of comms Peter Heneghan presented to the assembled audience of PR professionals at CommsCon. He highlighted that the social publisher’s younger audience wanted to see purpose-driven stories focused on issues they care about, referencing the title’s Trash Isles campaign. In a session moderated by Hotwire’s global… Continue reading LADbible: Young people care about purpose-driven content

LADbible: the rise of social publishers and why this matters to the PR industry at CommsCon

We are living in the ‘social media age’, where audience are connected like never before. This has undeniably had a profound impact on the media industry. In the last decade, we have seen the rise of social publishers like LADbible, BuzzFeed and NowThis whose audience and reach dwarfs that of many traditional media. These publishers… Continue reading LADbible: the rise of social publishers and why this matters to the PR industry at CommsCon