Opinion: Why I love working with disruptive brands

Emily Keogh, managing director of Palm PR, talks about working with disruptors and why having a disruptive approach to PR is a necessity for communicators. Uber, Tesla, Airbnb, Amazon, Netflix – what do these tech brands have in common? Over the past few years, we’ve seen all of them take consumer experience in their categories and… Continue reading Opinion: Why I love working with disruptive brands

PR Case Study: Palm PR – Love at first bite

Palm PR helped Choc on Choc to promote its range of layered chocolates by tying in the company’s products with Prince Harry and Meghan Markle’s wedding. Campaign: Love at first bite: Launching Choc on Choc’s Harry & Meghan Chocolates Client: Choc on Choc PR Team: Palm PR Timing: 2 months Budget: £750 Summary With seasonal… Continue reading PR Case Study: Palm PR – Love at first bite

Palm PR promotes SAVOURSMITHS

Palm PR has been appointed by the family behind Russell Smith Farms to manage the launch of crisp brand SAVOURSMITHS. Produced from potatoes and rapeseed oil from the family farm in Cambridgeshire and hand-cooked in small batches, SAVOURSMITHS’ flavours include Champers and Serrano Chilli, Truffle & Rosemary, Parmesan & Port and Wagyu Beef with Honey and… Continue reading Palm PR promotes SAVOURSMITHS

Palm PR promotes Simplee Aloe

Food and drink agency Palm PR has been appointed by drinks brand Simplee Aloe to help grow its share of the UK juice category. Simplee Aloe offers a range of “all-natural superjuice drinks”, which are available in two varieties; Grape & Lemon and Apple & Mango. Palm PR has been briefed to help drive sales and increase distribution of Simplee Aloe, as… Continue reading Palm PR promotes Simplee Aloe

How brands can adapt a successful food and drink PR strategy in the wake of the Government’s latest healthy eating push

Food and drink brands, particularly those aimed at children, are in the spotlight for what they put in their products and how they market them to the public. With the government raising awareness of health issues related to food high in sugar and fat, comms experts agree that food brands have to evolve their messaging… Continue reading How brands can adapt a successful food and drink PR strategy in the wake of the Government’s latest healthy eating push