Opinion: Why marketers are investing in micro partnerships

Jill Coomber, co-founder of OneChocolate, explores the findings of the agency’s report into micro partnerships and why marketers now value brand awareness and value, over sales. Our latest report, Navigating the new marketing must-have: micro partnerships, confirms that UK marketers are flocking to invest in micro partnerships, with 84% increasing their planned investment for 2018-19.… Continue reading Opinion: Why marketers are investing in micro partnerships