Opinion: How creatives can stand out in a data-driven world

John Brown, founder of Don’t Cry Wolf, passionately defends the need for creativity in comms and argues that data will never trump instinct when it comes to producing PR campaigns with cut-through. “I’m more of a creative scientist than just a creative”. This was a phrase I overheard being belched out at a recent industry… Continue reading Opinion: How creatives can stand out in a data-driven world

Former Hotwire engagement head founds consultancy

John Brown, Hotwire’s former group head of engagement, has set up comms consultancy Don’t Cry Wolf. The consultancy will work with “straight-talking” brands to help build affinity with their audiences, providing services around brand strategy, creative and training. It aims to assist clients working to specific objectives, and as such will not offer business on… Continue reading Former Hotwire engagement head founds consultancy

‘The myth that Facebook isn’t a channel for B2B comms is dead’

Hotwire PR and market research company Vanson Bourne have launched The Changing Face of Influence report, which highlights the finding that B2B decision makers are influenced by platforms outside of what is considered ‘the norm’. It also claims the ‘myth’ that Facebook isn’t a channel for B2B comms “is dead”.  In the survey, where 1,000 business decision… Continue reading ‘The myth that Facebook isn’t a channel for B2B comms is dead’