Opinion: Why marketers are investing in micro partnerships

Jill Coomber, co-founder of OneChocolate, explores the findings of the agency’s report into micro partnerships and why marketers now value brand awareness and value, over sales. Our latest report, Navigating the new marketing must-have: micro partnerships, confirms that UK marketers are flocking to invest in micro partnerships, with 84% increasing their planned investment for 2018-19.… Continue reading Opinion: Why marketers are investing in micro partnerships

60 Seconds with OneChocolate’s Jill Coomber and Sue Grant

Jill Coomber (left) and Sue Grant (right), co-founders and directors of OneChocolate, discuss their PRCA National Awards nomination, founding the agency and their favourite chocolate brands. Congratulations on your Consultancy Head(s) of the Year Award nomination at the PRCA National Awards. What does the nomination mean to you both? Both: Thank you. We’re a bit… Continue reading 60 Seconds with OneChocolate’s Jill Coomber and Sue Grant