Opinion: Is PR a science or an art?
The rise of data has certainly helped PRs get messaging to the right people, in the right place, at the right time, says Splendid Communications’ head of performance, [...]
Splendid Communications launches YARN to enhance SEO offer
Splendid Communications has launched a new organic search offering, YARN, to add SEO expertise to its creative and PR services. YARN is Splendid’s “people-first creativity [...]
Splendid hires Gavin Taylor to lead digital team
Splendid Communications has appointed iProspect Enterprise’s Gavin Taylor as head of performance, as the agency looks enhance its digital and creative offer. Taylor will head [...]