How to avoid “whiteness” and improve diversity in PR

The PR profession needs to move away from the mentality of hiring “people like us” to improve diversity in the sector, a panel of industry experts stated at CommsCon. The panel – held in association with the CIPR Greater London Group – discussed research from Dr. Lee Edwards, associate professor in the department of media and… Continue reading How to avoid “whiteness” and improve diversity in PR

WIJ Seminar: Women of Colour in Journalism

Last week, Women in Journalism hosted a discussion about the issues that women of colour usually “whisper about to each other”. Chaired by Afua Hirsch, author of Brit(ish), the speakers included BBC journalist Megha Mohan, Victoria Sansui of BuzzFeed, recent freelance journalist Aisha Gani and Financial Times science writer Anjana Ahuja. The event took place… Continue reading WIJ Seminar: Women of Colour in Journalism

Opinion: Why the PRCA is taking decisive action on diversity in PR

Neha Khatwani, the PRCA’s public affairs, policy and research manager, talks about the new PRCA diversity guidelines and why 2018 is a pivotal year for diversity in PR. This month, we launched the PRCA Diversity and Inclusion Guidelines. Diversity has always been a hot topic for the PR and communications industry. It regularly features in industry… Continue reading Opinion: Why the PRCA is taking decisive action on diversity in PR

Opinion: PR needs to speed up progress in diversity

Colin Byrne, Weber Shandwick’s CEO for UK & EMEA, explains why the agency is backing a new diversity initiative and why the PR industry needs to recognise and overcome its unconscious bias.  At Weber Shandwick, we were pleased to have recently launched a new diversity talent initiative with The Media Trust – the media’s own charity with a focus on… Continue reading Opinion: PR needs to speed up progress in diversity

The Independent and Evening Standard launch apprenticeship scheme

London’s Evening Standard and The Independent have launched the Evening Standard Media Diversity Bursary Scheme with the appointment of four editorial apprentices from a diversity of backgrounds. All four apprentices have now begun a two year training period, which includes a 20-week fast-track NCTJ course. The scheme was launched with four partners – Goldman Sachs, The Peabody Trust, The… Continue reading The Independent and Evening Standard launch apprenticeship scheme

60 Seconds with Zoe Sheppard, KPMG

Zoe Sheppard, who was recently appointed head of press office at professional services company KPMG UK, talks to Gorkana about her new role, her aspirations for her team and why campaigning for diversity with KPMG’s vice chair was a career highlight.  From a comms standpoint, what are the advantages of working for a major brand like KPMG? The scale… Continue reading 60 Seconds with Zoe Sheppard, KPMG

PR industry grows 34% since 2013 but faces challenges, PRCA Census 2016 says

The PR industry is estimated to be worth 34% more than in 2013 according to the Public Relations Consultants Association’s (PRCA) Census report, but it predicts salaries will  drop and it continues to see challenges with diversity and equal pay. In 2016, the PR industry is estimated to be worth £12.9bn which is up from £9.62bn,… Continue reading PR industry grows 34% since 2013 but faces challenges, PRCA Census 2016 says

Why PR should learn to embrace diversity

Warren Johnson, founder of W Communications, says the launch of digital agency fortysix last week at Ad Week Europe has reinvigorated the diversity debate and offered a lesson for PR. Fortysix is part of advertising group Dentsu Aegis Network [parent company of a W client] and will be made up of digital native talent from diverse backgrounds who… Continue reading Why PR should learn to embrace diversity