Opinion: Lack of CEO engagement in comms impacts business growth

Laura Tallett, director of business and corporate at Speed Communications, discusses the struggle of engaging CEOs in marketing activity and how to overcome these barriers. Gaining buy-in from the senior leadership team is paramount to any successful comms strategy, yet many businesses face challenges when it comes to engaging their CEO in their marcomms programme.… Continue reading Opinion: Lack of CEO engagement in comms impacts business growth

CIPR National Conference: rebuilding trust during uncertain times

Nora Senior, hon. immediate past president at British Chambers of Commerce, told the CIPR National Conference 2016 yesterday how CEO reputation is key to rebuilding trust in the current UK business environment.  Prior to the EU Referendum, Senior said, the majority of big businesses expressed a wish to remain in the EU, while smaller businesses, on the… Continue reading CIPR National Conference: rebuilding trust during uncertain times

Golin introduces a trio of CEOs

Interpublic Group-owned global comms agency Golin has introduced a CEO team made up of Jonathan Hughes, Matt Neale and Gary Rudnick. Current CEO Fred Cook will become the agency’s chairman. As chairman, Cook will be responsible for maintaining key client relationships, inspiring Golin employees and helping to drive agency reputation. Hughes, Neale and Rudnick will share chief… Continue reading Golin introduces a trio of CEOs

Opinion: The five essential ingredients for a good CEO-communications director relationship

A good relationship with the CEO is essential for communications directors who want to make themselves heard within their organisation. Kate McFerran, partner at Westbourne Communications, offers her advice for getting comms represented in the boardroom.  Recently I was asked for advice on a professional challenge that is common to many people who work in… Continue reading Opinion: The five essential ingredients for a good CEO-communications director relationship